Does your branding match your reality?

I just saw a lawn care specialist company that had an ugly yard full of weeds. Yah, sorry bud, but I’m not calling you for help with my lawn. Churches can take a lesson here. Don’t develop a branding that is inconsistent with your reality, just because it looks good on churches somewhere else. It’s like claiming to be a lawn care specialist while your own lawn is full of weeds. You can only fool so many people for so long.