If you spend time browsing through multiple tweet streams in Tweetdeck or Hootsuite, or if you clutter up your email inbox with Google alerts, you may want to look into Mention. I started using this app with Land of a Thousand Hills about a month ago, and I cannot imagine working without it now.
With Mention, you set up various “Alerts” that can be customized to include a single word, phrase, or set of words. For example, I have a Land of a Thousand Hills alert that pulls in anything on the web that includes “Land of a Thousand Hills,” “@1000HillsCoffee,” “1000HillsCoffee”, or “Thousand Hills Coffee.” Anytime any of these expressions are used, whether in a tweet, Facebook update, Instagram, blog post, or whatever, I see it. And the best part is, I can react from directly within Mention. I can retweet a tweet, reply to a tweet, comment on a Facebook post, etc. Mention even integrates with Buffer so you can add retweets or replies to your Buffer to be scheduled out. If you handle support or customer service as a team, mentions can be shared and responses can be delegated amongst the team.
Really, I do not think that I can recommend this app enough. If your company or personal brand requires you to be able to actively listen or monitor what is being said to you or about you, or even what is being said to or about your competitors, you need to sign up for a free trial of Mention. I am pretty sure you’ll be sold within the first week at how great of a tool this is.